Running a small business is hard, and making money isn’t as easy as it sounds. Like working out, it takes time and serious effort to see positive results. One of the best ways to succeed is by turning your current clients into raving fans. It’s well known that it can cost up to five time more to acquire a new client than retaining an existing one. The success rate of selling to a customer you already have is upwards to 70%, while the success rate of selling to a new customer is between 5-20%. Nurture your current clients and let them help you draw in new ones.
Know your Clients
As a small business owner – you’re dealing with various clients that have different aspirations, goals and challenges. You need to know your clients and what makes them tick. This is the only way you can truly engage with your customers and provide them the attention they need.
Engaging is Important
Don’t be afraid to engage with your customers on a personal level. Whether it’s about nutrition, exercise or their next visit – the conversation points need to center around what matters to them. When the client knows you care, you’ll have a fan for life.
Retain Current Clients
Making the right decisions for your business is never easy, especially when money is tight. The checklist is always too long and the days are too short. But if you give the proper attention to your current clients, you’ll be able to retain them, while also having the time to attract new business.
Results will Drive Referrals
Now that your clients are hooked – capitalize on that power to connect with more qualified prospective clients. These referrals trust the person they already know and will be cheaper for your company to acquire.
So, go and plug that leaky bucket and move your business from just keeping the lights on to a thriving one.